Always thinking, learning, sharing & collaborating.

Fedrigoni 366 — 2020

January 03 — 2020

Culture

Paper specialists Fedrigoni's annual calendar book of the UK's top creatives, celebrating the coming year.

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Funeral Guide

July 24 — 2019

News

A new visual identity for the UK’s leading online funeral resource.

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An interview with Blair

April 17 — 2019

Thoughts, Culture

The Design Kids Toronto had a chat with Blair.

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Canada Modern x LogoArchive

April 02 — 2019

Culture, News

The very first Extra Issue of celebrated design zine LogoArchive features Canada Modern.

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Building and protecting food...

February 07 — 2019

News, Thoughts

An event hosted by IP law firm Abel + Imray, which included Tim Burley on the panel

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New book: Identity Designed

January 18 — 2019

News, Culture

We've been featured in David Airey's new book, Identity Designed: The Definitive Guide to Visual Branding.

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Fedrigoni 365 — 2019

December 04 — 2018

Culture

A publication by paper specialists Fedrigoni to celebrate the coming year.

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Canada Modern “Cool Concept”

October 09 — 2018

News

“Cool Concept” by the Toronto Design Directory showcases personal creative projects. Held at Shopify in August, Blair gave a talk on Canada Modern.

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Shape Development

February 28 — 2018

News

Strategy and identity design for a new property company based in Somerset.

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On purpose (revisited)

February 19 — 2018

Thoughts

Where once we were led to believe that purpose-driven businesses outperformed their lacklustre cousins, now we're told it’s just another great...

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Fedrigoni 365

December 06 — 2017

Culture

A publication by paper specialists Fedrigoni to celebrate the coming year.

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ADCC Directions 2017 Awards

November 01 — 2017

Culture

Our first Canadian award, fittingly for the project that we created to celebrate the opening of our Canadian studio.

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LittlePod ice cream packaging

February 02 — 2017

News

Distinctively different. An ice cream for grown-ups in a pot designed for sharing.

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On the ‘death’ of print

January 11 — 2017

Thoughts

For many years, print dominated the way that organisations communicated. Even after the arrival of radio and TV, the cost of accessing broadcast...

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Uprising gluten free pastry

October 26 — 2016

News

Strategy, name, identity plus initial packaging for a new gluten free pastry manufacturer.

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GAI Specification Guide

October 17 — 2016

News, Thoughts

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Ocean Crown by Scandia Foods

August 30 — 2016

News

A refresh for this established ambient seafood brand, addressing identity and labels, plus a simple website.

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Sainsbury's Tea X Spicers

June 30 — 2016

Culture

One that got away. Some of the work we did with Sainsbury’s and Spicers to explore positioning for their iconic Red + Gold Label tea packs.

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Your name here

January 22 — 2016

Thoughts

Creating a name for your business, product or service, when done properly, requires plenty of hard work and inspiration. Thankfully great names are...

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Be part of the process

November 27 — 2015

Thoughts

We all employ professionals to do the things that we can’t do ourselves. If we choose well, we can trust them and leave them to practice their...

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Nifty 50

November 18 — 2015

Culture

50 Creatives, 50 One-Off Posters on the theme of money. Auctioned to raise funds for CMH Charity.

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Pictures of websites

July 29 — 2015

Thoughts

The traditional process of “designing” a website is flawed. But with a change to our way of thinking about the roles of 'designer' and 'developer'...

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LittlePod shortbread packaging

June 24 — 2015

News

A new brand extension from the champions of real vanilla. Understated elegance.

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An intern abroad

June 20 — 2015

Thoughts

Applying for my placement here at Believe in, in a different country to my native Sweden, was a big step I’m very glad I took.

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HEY Plymouth

May 20 — 2015

Culture

An exhibition organised by Plymouth University Design Society to accompany a visit to the city by Hey Studio from Barcelona.

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Simplicity

May 08 — 2015

Thoughts

Writing this article has made me even more aware of ‘simplicity’ and its importance on what we do — not just on the visual side of things, it...

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100 years of the Coke bottle

February 28 — 2015

Culture

One of 100 designers & artists from around the world selected to take part in the 100th anniversary of Coca-Cola’s iconic bottle, the Contour.

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On the value of design

January 02 — 2015

Thoughts

I spend a lot of time thinking about the value of design to brands and communications. How to plan for it, measure it and improve it. We work hard...

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Three Kings festive chocolate

December 15 — 2014

News

Limited edition festive chocolate bars for clients and friends. Each named after the original Christmas gift-givers, and inspired by a festive recipe.

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Becoming a designer

November 01 — 2014

Thoughts

This month saw the first anniversary of my arrival here at Believe In. Following an initial four-week internship I was offered a permanent place,...

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Comic Sans for Cancer

August 20 — 2014

Culture

A poster exhibition poking fun at Comic Sans, the font that designers love to hate, all in the name of a very worthy cause.

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Icon Magazine Rethink

June 18 — 2014

Culture

Icon magazine invited us to suggest something we thought might benefit from a redesign, and then propose a solution.

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Yorkshire in Yellow

May 19 — 2014

Culture

A T-shirt that celebrates the 101st Grand Depart of the Tour de France.

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Love Letter to Me

May 08 — 2014

Culture

A hand cut QR code, inviting visitors to submit their messages of love via the accompanying mobile site.

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San Bruno Beer

April 07 — 2014

Culture

100/100 – 100 unique beer labels designed by 100 studios and designers, in aid of Artfund.

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T-shirt design for North East Co

April 03 — 2014

Culture

"Waves to Tokyo", a limited edition produced exclusively for Japanese Graphic T-shirt label North East Co.

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Lord of the Logos

January 21 — 2014

News

Adding a new dimension to underground Heavy Metal logo designer Christophe Szpajdel (aka ‘Lord of the Logos’).

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Glory Glory

July 17 — 2013

Culture

Play up Pompey, Pompey play up. A celebration of football chants.

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You Are The Map Maker

July 01 — 2013

Culture

Typographic book design, with words of wisdom from 13 international creative business leaders.

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SB/2 Paper illustration

July 01 — 2013

Culture

To celebrate Liverpool-based SB Studio’s second anniversary we were invited to create a one-off piece in response to their single word brief – ‘two’

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On purpose

June 04 — 2013

Thoughts

Organisations with a clear sense of purpose (why they exist, beyond the need to make money) invariably have more interesting stories to share.

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All the money you make...

May 24 — 2013

Thoughts

A couple of years ago, a design blog asked me 10 questions, one of which was "Which piece of advice has helped you most?"

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The Changing Faces of Bowie

May 03 — 2013

Culture

Our contribution to a special edition print that was created as part of an exhibition at the Victoria & Albert Museum.

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In defence of the brave

April 16 — 2013

Thoughts

One statement at the heart of our strategy is "“We help brave clients enjoy greater success through meaningful design”.

An interview with Blair

Apr 02 — 2019

Culture, News

Canada Modern x LogoArchive

Feb 07 — 2019

News, Thoughts

Building and protecting food...

Jan 18 — 2019

News, Culture

New book: Identity Designed

Canada Modern “Cool Concept”

On purpose (revisited)

ADCC Directions 2017 Awards

Feb 02 — 2017

News

LittlePod ice cream packaging

Jan 11 — 2017

Thoughts

On the ‘death’ of print

Oct 26 — 2016

News

Uprising gluten free pastry

Oct 17 — 2016

News, Thoughts

GAI Specification Guide

Aug 30 — 2016

News

Ocean Crown by Scandia Foods

Jun 30 — 2016

Culture

Sainsbury's Tea X Spicers

Be part of the process

LittlePod shortbread packaging

100 years of the Coke bottle

Jan 02 — 2015

Thoughts

On the value of design

Dec 15 — 2014

News

Three Kings festive chocolate

Comic Sans for Cancer

Jun 18 — 2014

Culture

Icon Magazine Rethink

T-shirt design for North East Co

You Are The Map Maker

Jul 01 — 2013

Culture

SB/2 Paper illustration

All the money you make...

May 03 — 2013

Culture

The Changing Faces of Bowie

Apr 16 — 2013

Thoughts

In defence of the brave