100 years of the Coke bottle
Proud to be one of 100 designers and artists from around the world selected to take part in the 100th anniversary of Coca-Cola’s iconic glass bottle, the Contour.
The brief asked us to take inspiration from a classic Coke poster and reinterpret it for today. The original 6 bottle pack became our starting point. Coca-Cola is such an iconic and recognisable brand, we wanted to distil the essence of our physical interaction with the product down to its most basic form — the packaging. Recreated at actual scale, it's authentic and unmistakeable, yet graphic in its representation.
The poster design reflects our love for brand, packaging and simplicity, and highlights the value that a commitment to great design can add to a product, long before the bottle reaches your lips.