New book: Identity Designed

Posted by Blair Thomson
News, Culture

Designer and blogger David Airey is the bestselling author of “Logo Design Love”, that to date has been published in 12 languages and sold over 50,000 copies. His latest book is published next week, and we’re honoured to have our studio and work profiled in it.

New book: Identity Designed

“Identity Designed: The Definitive Guide to Visual Branding” contains case studies from 16 different studios around the world. It uses a single project from each studio to explore the process of developing an effective brand identity. For our own 16-page chapter David asked us to talk about our work for new hyperfast broadband provider Grain.

New book: Identity Designed New book: Identity Designed

And we're in extremely good company. Here's a full list of the super talented studios featured, including some good friends of ours:


  • – Base (Brussels, New York, Geneva)
  • – Bedow (Stockholm)
  • – Believe in (Exeter, Mono)
  • – Fedoriv (Kiev)
  • – Foreign Policy (Singapore)
  • – Freytag Anderson (Glasgow, Oban)
  • – ico Design (London)
  • – Jack Renwick Studio (London)
  • – Lantern (London)
  • – Lundgren+Lindqvist (Gothenburg)
  • – OCD (New York)
  • – Pharus (Sao Paulo)
  • – Rice Creative (Ho Chi Minh City)
  • – Robot Food (Leeds)
  • – Together Design (London)
  • – Underline Studio (Toronto)


According to David the book is aimed at designers, students and entrepreneurs looking to expand their understanding of effective design in business.





“Not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.”

Khoi Vinh
Principal designer, Adobe


New book: Identity Designed



“It’s been an honour to showcase Believe in, having respected and admired the quality of their work for many years. Finding such in-depth insights into how studios work with their clients is quite a rarity, and despite running my own design business since 2005 I’ve learned an incredible amount from the creation of this book.”

David Airey
Author, Identity Designed


New book: Identity Designed New book: Identity Designed New book: Identity Designed New book: Identity Designed

Identity Designed: The Definitive Guide to Visual Branding is published by Rockport and available to buy from January 22nd (USA/Canada) or 24th (UK). You can preorder from good online booksellers such as Amazon (.com | .ca | .co.uk).


Find out more through the Identity Designed site.