Our projects typically work through some or all of the following stages. This ensures the resulting work is built on the strongest foundations.


1. Research

Question everything. You have to work out what the dots are before you can join them up.

2. Strategy

Brand architecture, strategy and tactical planning in support of your business strategy.

3. Naming

A rigorous process to arrive at an outcome that is simple, memorable & protectable.

4. Identity

The encapsulation of your brand in its purest form, as part of a wider identity system.

5. Applications

Connecting your brand to the people who matter, in memorable & surprising ways.

6. Support

Ongoing work to defend and maximise the value of your most important strategic asset.