Brief
A new premium Thai culinary ingredients brand, built around an initial range of hybrid rice products.
Solution
At the heart of this flexible identity sits an elegant wordmark and supporting icon. The name reflects a focus on craft and culinary tradition, while retaining accessibility for a Western audience. A wider identity system combines colour and shapes to reflect the rich and complex layering of flavours that is the hallmark of Thai food. Immediately following launch the new brand secured initial listings in luxury food retailers such as Harrods and Selfridges.
Disciplines
- Strategy
- Identity
- Packaging
- Web design
- Copywriting
- Display
- Signage
Project images
