Brand identity & packaging


Long term brand stewardship for this organic vegetarian bakery, from local beginnings to national listings.


The current owners bought the company from Clive (a much-loved local pie maker who delivered his delicious wares by bicycle) in 2005. We rebranded the company the following year, and have created packaging and supporting materials for countless products over the years.

Most recently we developed packaging for a new range of vegan tarts, plus a distinctive noodle box design for their Classic pie range, both of which have landed starring roles in Waitrose's new national vegan category.

Over the years the brand has developed a more premium positioning, all the while retaining its sense of charm and character.


  • Research
  • Identity
  • Art direction
  • Photography
  • Illustration
  • Copywriting
  • Packaging
  • Print
  • Digital development
  • Web design
  • Advertising
  • Signage & display