Launch a new range of high end products for global door seal manufacturer Lorient.
A modern and refined identity with accompanying printed collateral. The look and feel has been crafted with architects and specifiers in mind, reflecting the attention to detail in the products themselves, and encapsulated in the AURA's positioning statement – ‘The Design Edge’.
The launch brochure uses holographic foil and tactile materials to stunning effect. We developed an ingenious sample pack that roll-folds and magnetically closes into itself, and provided product photography and launch advertising. AURA was successfully launched at the Big 5 construction show in Dubai.
“It’s great to work with an agency that really challenges us, and who we can trust to deliver something remarkable. Every detail has been meticulously considered.”
Maria Powell, Managing Director, Lorient.
- Art direction
- Signage & display