Brief
Transform the company’s brand identity in support of their ambitious growth plans.
Solution
We ran several initial sessions across the business to gather views, question assumptions and build a clear picture of the company and its culture. Once the brand strategy was agreed we set about crafting the new identity, which includes a complementary system for branding each new housing development.
In partnership with our friends at Mud we designed and built the new website, and appointed a digital marketing partner to drive traffic. We continue to support the company and evolve the brand in line with their commercial objectives. In November 2017 Devonshire Homes was the region’s 6th fastest growing company, having increased turnover by 47% over the previous year. (Source – Western Morning News Fast Growth 75 2017).
“Before the rebrand, you would have struggled to see how important good design is to us, but not any more. Staff have a stronger sense of pride and our marketing is far more effective. It has transformed our business and we continue to see the benefits of our investment.”
Jane Pearce, Sales & Marketing Director, Devonshire Homes
Disciplines
- Research
- Strategy
- Identity
- Art direction
- Photography
- Copywriting
- Digital development
- Web design
- Advertising
- Signage & display
Project images
