Brief
In the 1960s, Canada underwent a design renaissance from which emerged an exciting new national identity and a wealth of remarkable work and events. Canada Modern was conceived to preserve and celebrate this pivotal chapter in the story of Canadian design, and educate future generations about its significance.
Response
A devoted archive of modernist artefacts from the period 1965 – 1980, with supporting articles and profiles created with the heroes of the day.
The identity is sympathetic to the approach and philosophy of the era, without seeking to overshadow the works themselves. Colours were sampled from materials in the collection and the typography combines a nod to the past with the clarity of the digital age.
A suite of supporting materials created to engage with universities, conferences and the greater public, encouraging the collection to be seen as a physical entity rather than merely a digital resource.
A Believe in® (ad)venture.
Disciplines
- Research
- Strategy
- Naming
- Identity
- Copywriting
- Art direction
- Photography
- Web design
- Brand management
