A new district energy brand designed to work with and support local communities.
Strategy, naming, identity and design. Pinnacle Power builds local energy networks. The name, developed as their core customer-facing identity, reflects the sense of partnership that each new network aims to build, and the enthusiasm that customers can expect to enjoy.
The identity is set using a monospaced typeface on a consistent grid. This is used in a variety of ways, incorporating local communities or combining to create key messages. The blue/green colour palette reflects their focus on sustainable energy. Supporting imagery features people using energy together in domestic and community settings.
We produced simple identity guidelines and a suite of publications to support the customer on-boarding experience.