Identity and packaging for a young raw food brand.
Reflecting the vibrancy and vitality of raw foods. Clever sustainable packaging using compostable plastics adds value, reduces cost and aligns with the client's values.
The new identity is strong and confident, reflecting seedling shoots. Abstract illustrations ‘germinate’ from the vision panel and represent the life inside.
The overall effect retains a sense of natural provenance while at the same time putting real distance between itself and other products in this category.
- Art direction