Brief
For the fourth consecutive year, Believe In partnered with Canada Post and the Survivors Circle of the National Centre for Truth and Reconciliation (NCTR) to develop the 2025 Truth and Reconciliation stamp series, continuing an annual commitment we have helped shape since its inception. At the heart of this project was a shared responsibility: to create stamps that not only honour the tragic legacy of residential schools and the intergenerational trauma experienced by First Nations, Inuit and Métis peoples, but also encourage meaningful reflection and dialogue across the country.
Solution
The 2025 stamp series takes the Bentwood Box as its central motif — a sacred object crafted by Luke Marston, a Coast Salish master carver from the Stz’uminus First Nation on Vancouver Island, and originally commissioned by the Truth and Reconciliation Commission in 2009. The Survivors selected this object for its profound symbolism: a vessel of memory, a space for reflection, and a marker of hope and healing for the ongoing journey toward reconciliation.
Visually, the stamps balance simplicity and depth, allowing the Bentwood Box to speak for itself while honouring the textures, craftsmanship, and spiritual significance embedded in its design. Each stamp presents the Box from a unique perspective, capturing both its structural elegance and its role as a cultural touchstone, while the booklet layout allows the series to read as a connected narrative.
As with previous years, the design process was rooted in careful listening and collaboration with Survivors, ensuring that the series is not only respectful but also resonant, prompting reflection, awareness, and dialogue among all Canadians.
“It is, once again, an honour and a privilege to contribute to this important annual series. Reconciliation begins with truth, but it lives in the choices we make every day to see, listen, and honour one another.”
All products are available at canadapost.ca and post offices across the country.
Print: Lowe-Martin
Type (except Canada wordmark): Lay Grotesk, Due Studio
Bentwood Box: Luke Marston Video: © Canada Post
Disciplines
- Research
- Graphic Design
- Art Direction
- Illustration
- Creative Direction
- Print Support
- Image Management
