Brief
Launch FS Emeric, Fontsmith's latest typeface, generate significant coverage and drive sales.
Solution
A beautiful type specimen mailed to the global design community. The finished booklet demonstrates a range of brand applications for print, digital, identity, signage and packaging. The design is kept intentionally pure, focusing on the characteristics and strengths of the typeface at every level, allowing designers to visualise how it may exist through their own work.
We also proposed, developed and managed a series of limited edition screen-printed posters. Our own official poster is joined by 11 prestigious creative studios from around the globe — each designed with a single weight from the typeface.
“Having spent over 2 years designing FS Emeric, to call me protective would be an understatement. I needed a creative team who would challenge me and reward my faith in them with something remarkable. Believe in have delivered on every front.”
Phil Garnham, Design Director, Fontsmith.
Disciplines
- Research
- Copywriting
- Art direction
- Illustration
- Signage & display
Project images
