Eden Project

Big Lunch Extras

Brief

Brand identity and visual toolkit for a pioneering programme to support community champions across the UK.

Solution

The identity connects to ideas of places and conversations, with a cheeky nod to the Eden Project's famous biomes. Working with illustrator Parko Polo, we developed a flexible suite of elements that we could use to communicate all the different themes and activities.

In addition to printed and digital communications, the identity also works across promotional merchandise and wayfinding/display materials, helping to ensure that delegates are both inspired and entertained by the experience.