Creating a service delivery organisation to support the new Tremough Campus, a joint venture between Falmouth University and the University of Exeter. Strategy, name, brand identity and guidelines.
Just as the client was a partnership, so was the team that we formed to complete an exhaustive list of requirements, working with long-time collaborators Spy and Prize.
The flexible identity plays a subtle role on Campus, touching every aspect of the student journey without ever seeking to assert itself too strongly. A wide range of applications were visualised as part of the brand guidelines, including workwear, environmental graphics and apps.