Brief
Russia’s largest organic hair and cosmetics company Pervoe Reshenie commissioned us to develop the identity and packaging for a range of hair and beauty products named ‘Everyday Organics’.
Solution
A Russian first — a range of branded premium organic hair and beauty products to launch in major retailers. We worked closely with the client to gain a better understanding of the Russian consumers and target markets. The Everyday Organics brand was developed to include three targeted ranges: Salon / Daily / Active.
Disciplines
- Research
- Identity
- Packaging
- Retail design
- Presentations
Project images
